Thai Preserved Food Factory Ltd, manufacturer of Wai Wai instant noodles, is planning to open three more of its signature Quick Terrace outlets soon in response to the expansion of its rival Mama in the restaurant business.

The manufacturer of popular brand instant noodles ‘Mama’ is breaking the stereotype of instant noodles as food for the poor by opening speciality noodle restaurants featuring dishes priced between 69 and 1,250 baht.